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TikTok is introducing a updated setting that enables them to reduce the volume of AI-created media appearing in their streams. This initiative comes as the platform announced that it currently hosts in excess of 1 thousand million AI videos.

Trial and Implementation

The update is being tested over the following weeks before a full-scale rollout. This shift aligns with a surge in AI content, spurred by emerging video-generation tools.

The Broader AI Trend

Studies have shown that nearly 10% of the quickest rising video streams on another major platform exclusively feature AI-generated videos. A significant portion of this content is deemed low-quality AI content, a label for poor-quality, mass-produced content that is typically illogical or dreamlike.

Our research shows that numerous viewers like content made with AI tools, ranging from digital art to science explainers, and we aim to provide users the option to see more or less of that, based on their own preferences,” commented a company executive.

AI on the Platform

The platform shared that there are now 1.3 billion videos on its network identified as AI-generated. Collectively, over 100 m media items are added to the app every day, making clips made by AI a relatively small portion of its overall inventory.

Customizing Your Feed

Members will be able to limit or boost the level of AI-generated videos they watch by accessing the “manage topic” feature in the app and selecting AI-made media. Other topics that can already be adjusted under the tool include politics, fashion, aesthetics, and movement.

AI Disclosure Rules

The platform’s policies mandate users to label lifelike artificially created content, and it bans harmful fake videos of celebrities or emergencies. Any believable AI-generated clip that is without a tag can be deleted under its terms of service.

Additionally, the service will now add an AI-generated watermark to content produced via its own AI tools, or detected by an cross-platform project for identifying artificial media. This action is intended to stop users from trying to bypass the tagging system.

Responsible AI Funding

TikTok is also introducing a two million dollar AI literacy fund for experts and institutions to produce informative material about using AI responsibly. This program will assist educational bodies dedicated to training computer science.

Content Safety Approach

TikTok has supported its content review process, following debate over intentions to lay off hundreds of content moderators in Britain. TikTok is planning to reduce hundreds of positions in its content moderation department in London, with worker representatives and digital protection specialists expressing worry that people are being substituted by automated systems.

A senior executive stated that staff-based oversight would continue to be important, but AI can shield workers by eliminating the most distressing content before it has to be seen by people. The company reported a notable drop in shocking and graphic content handled by safety staff over the last 12 months due to reliance on its AI tools.

“We think that it’s essential to integrate staff and AI to keep the platform safe,” she said. “We’ll have people as involved in the system, but we further consider it’s highly necessary to minimize viewing of dangerous material as rapidly, which is why a significant AI assistance is proving valuable work at speed.”